And as an average user, I'm left wondering where the web browser is. So now, even though I clicked a link for Firefox, I'm being told about Monitor, data breaches, VPNs, and Pocket, all on this supposedly Firefox-centric landing page.I'm not looking to "protect" anything I'm not after an anti-virus or spam-blocking tool. In fact, it barely focuses on the browser at all ( ). This doesn't tell me about the browser or its benefits, even though this is copy meant to encourage me onto a landing page for the browser.The search result text says:įirefox - Protect your life online with privacy-first products On its website, Firefox does an OK, but not great job at explaining itself to non-savvy users, and its focus on privacy could be alienating for anyone who is just not plugged into the issue of online privacy, good web citizenry, open source initiatives, or the machinations of online marketing (most people). Don't get me wrong, I think it's very important, but for most users it should probably just be a passive benefit of using Firefox, not the huge focus.
Many people don't prioritise their digital privacy, so making that the unique selling point for Firefox is a mistake for many people. I also think a lot of people don't care about the issues Firefox puts front and centre. Recent controversies obviously aren’t helping either, even though I personally like the new redesign and think it was right choice. I’m a die hard Firefox user and have been using it since version 1.x and will continue to do so but unfortunately that’s just how it is. Even then, Apple and Microsoft are in a much better position than Mozilla in that regard. No other browser maker can compete with Chrome until they can compete with the whole Google ecosystem as well as Google’s brand recognition and that just won’t happen. Even as far as the more tech savvy crowd is concerned, discussions about alternative browsers are split between Edge, Brave and Firefox (among others) and many of them still use Chrome due to better integration with Google services as they too rely on them. Many of them don’t even know that it’s possible to use Google services in other browsers and most people heavily rely on not just Google search but the whole Google ecosystem from Docs to Gmail to YouTube. There’s no other reason, it’s really that simple.įirefox can be 10 times faster while only using 10% as much RAM and battery and they’d still use Chrome because Chrome = Google and search engine = browser to most people. They use Chrome because it’s made by Google. I oftentimes see people here asking themselves why most people are using Chrome despite all of the advantages Firefox has over it.
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